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1 SILVER LION AND 1 BRONZE LION

CONTREXPERIENCE

Entry:Product & Service; Categories: Media Lions & Outdoor;

Title: CONTREXPERIENCE;

Advertiser: Contrex, Nestlé; Adverstising Agency: Marcel, Paris.

Chief Creative Officer :Anne De Paupeou; Art Director: Souen Le Van; Copywriter: Martin Rocaboy;

Agency Producer: Raffaella Scarpetti;

Production Company: Wanda Paris; ; Producers: Claude Fayolle & Patrick Barbier.

1 GOLD FILM LION & 1 GOLD DIRECT LION

 

“I’ve been particularly proud to be part of this fantastic concept created entirely
by Saatchi & Saatchi Milan. They really deserve those awards.”
Brief Explanation:
The CoorDown organization campaigns for the integration of people with Down Syndrome in society and, in particular, the work environment. On the 21st of March 2012, on World Down Syndrome Day, we promoted the importance of integration in an exceptional way. On that day, alternative versions of the commercials of some of the most well known national and international brands were broadcast on tv. During filming, we had shot alternative scenes in which an original actor was substituted by an actor with Down Syndrome.

Entry:Product & Service; Categories: Public Awaeeness Messages & Direct Lions;

Title: AVERNA FOR INTEGRATION DAY

Advertiser: Coordown Onlus; Adverstising Agency: SAATCHI & SAATCHI MILAN, Italy.

Chief Creative Officer : Agostino Toscana;  Art Director: Luca Pannese; Copywriter: Luca Lorenzini;

Agency Producer: Raffaella Scarpetti;

Production Company: Akita Film Milan;; Producers: Chicco Mazzini & Paolo Zaninello.

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